Our Journey starts with our enduring mission. It declares our purpose as a company and serves as the standard against which we measure our actions and decisions.

• To redefine India’s Sleep.
• To create a better future every day.
• To help people Sleep sound & wake up fresh to get more out of life.
• To develop new ideas of doing business with an aim to double the size of our company while reducing our environmental impact.
• To create value and make a difference.
• To penetrate new markets and expand our presence in existing ones by constantly pursuing the principle of customized services.
• To further strengthen our family-like bonds of trust with our business associates.
• To integrate our infrastructure, technology and expertise to create a synergy to foster international competitiveness.

Our Vision

Our vision serves as the framework for our Guidelines which guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainability, quality , growth.

• People: Be a great place to work where people are inspired to perform their best.
• Portfolio: Bring to the world a portfolio of quality sleep solutions that anticipate and satisfy people’s desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual and enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.